It’s not easy yet the rewards of helping others navigate the world of clean and green is invaluable. Our friends at Sustainable Brands call it starting a sustainable business and no matter the words used, it is all good for people, planet and yes, even profit! So, in the words of Daniel Matthews, if you’re interested in starting a business and you’re passionate about sustainability, there’s a good chance your small business could go big in the future. So, how do you go about it? The nuts, bolts and intricacies of starting and running a business are often discouraging for many. You’re bombarded with paperwork throughout your life. If you’re a creative person, most of the time all you want to do with a pen and paper is dream. Starting a business can help put your dream into motion, and it’s not as hard as you might think. Developing a unique offering, one that will appeal to people and is also something you’re passionate about, is the hardest part; that’s where market research comes in. Say, for example, you’re interested in providing sustainable writing tools, and you decide sustainably sourced pens are a great starting point. Look into supply, demand, major players and projections on growth — look at the entire market for sustainable pens. What can you do that’s unique, innovative, even groundbreaking? Once you determine what you have to offer and why people want it, it’s time to get started. read more here…..
12 January 2018