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"Green" has gone mainstream, and for many companies caring for the environment is not just a philosophy, it's a marketing strategy. So how does a company that's genuinely committed to green principles differentiate itself from its green washing competitors?

Working with GreenTV and many others embedded in green, brand expert Richard Seireeni interviewed "ecopreneurs" from a broad range of industries - home improvement, transportation, household products, food and beverage, energy, real estate, finance, and fashion. The collective experience of leaders such as Gary Hirshberg of Stonyfield Farm, Jeffrey Hollender of Seventh Generation, and the grandsons of Dr. Bronner, Jonathan Lake of GreenTV as well as other green experts, are a rich source of wisdom for green businesses getting off the ground or for any business aiming to improve its environmental performance.

Over two dozen in-depth case studies profiling the brand development and marketing strategies of today's leading green brands. Stay tuned for interviews and reviews including:

Dr. Bronner's Magic Soap
Earth Friendly Moving
Nau Clothing
Seventh Generation
Michelle Kaufmann Designs
Green Key Real Estate
Portfolio 21 Investments
ShoreBank Pacific
Tesla Motors
CalCars.org
Hymotion
Southern California Edison
Mohawk Fine Papers
Time Inc.
Ben & Jerry's Homemade
Green Mountain Coffee Roasters
Stonyfield Farm
Interface
Yolo Colorhouse
TerraCycle
Southwest Windpower
Bonneville Environmental Foundation
PriscillaWoolworth.com
EcoMom Alliance
And more!