Fashion Funday!

You asked, we listened and Summer Star answered! In a big way, across 130 countries and featured in the amazing Face the Current by writer Ainsley Schoppel. Ainsley writes, “Hemp fabric is not a newcomer to the fashion industry. In fact, hemp itself isn’t even a newcomer to our civilization. The earliest discovered woven fabric, dating back to 8000-7000 BC, is hemp. While hemp is a historical fabric, it is also the strongest and most durable natural fiber in existence. In fact, until the 1880’s, 80% of all textiles and fabrics in the US were primarily made with hemp fibers. Until recently, hemp was the most widely used textile fiber on Earth. So, what happened? Why isn’t hemp clothing in every closet in America today?” and Summer along with Barbara Filippone (Mom) reply with some wise words.

EnviroTextiles, an American industry- leading pioneer in hemp fabrics, has been in the business of natural fibers for five generations. Barbara Filippone, Sustainable Product Developer, and Summer Star Haeske, Director of Sales and Marketing, have invaluable first-hand experience of hemp’s struggles for acceptance and consistency in the fashion industry. As Summer noted, “The mid 1990’s was the first real boom; a fad for hemp. It was a reintroduction for hemp to apparel. It fizzled out and didn’t really stick until the 2000’s. This was when a health-understanding happened. People started becoming more health-aware and eco-conscious and this helped to reinvigorate the hemp market. People started realizing that what we put on our bodies is just as important as what we put into our bodies.” Aside from clothes, EnviroTextiles also supplies hemp fabric for the cloth baby diaper market, home furnishings, technology products including prosthetic limbs, surfboards, drum sets, bridal gowns, and even 100% hemp filters for air systems. “All of these products are biodegradable with no toxic off- gassing in landfills,” Haeske pointed out.

Being an American hemp fabric manufacturer means EnviroTextiles must import their hemp. Thirty countries grow hemp for various uses, including for textile, food, personal care, supplements, and industrial applications. China is the world’s largest hemp exporter and, ironically, the US is the world’s largest importer, missing out on millions in annual profits. According to a report by Hemp Business, US sales topped $820 million in 2017, with $105 million coming from the textile industry. This may change, however, as imminent challenges await the US. “International tariffs are set to cause the price of imported hemp products to increase,” remarked Colleen Keahey Lanier, Executive Director of Hemp Industries Association

On he flips side, Kimberly Foster writes, “Khloe Kardashian And Cardi B Aren’t Selling Tea, They’re Selling Body Dysmorphia In A Bag” in Huffington Post showing fake people, fake parts and failing fashion in the mainstream. However, you won’s see fake fashion here, just the clean, Green side of things!



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