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13 April 2018

D-Demise

When I wrote the demise of new car dealers (as we know them now) over a decade ago, many had a good laugh. However, when former General Motors Vice-Chairman Bob Lutz says it, people listen. Granted, many saw the demise coming, some said something, some wrote about it, some dealers closed shop.
Mr. Lutz wrote, “It saddens me to say it, but we are approaching the end of the automotive era,” he writes this month for Automotive News. Our daily travel, he predicts, will migrate to standardized passenger modules as the demolition of the traditional auto industry accelerates. Within five years, he expects, people will start selling their cars for scrap or trade them in for autonomous passenger modules as self-driving cars take over transportation. Within 20 years, human-driven vehicles will be legislated off highways. Companies like Lyft, Uber, Google, and other technology companies will take charge of an industry now centered in Detroit, Germany, and Japan.
And this from Quartz Media goes on with reporting Bob said “The end state will be the fully autonomous module with no capability for the driver to exercise command,” he writes. “You will call for it, it will arrive at your location, you’ll get in, input your destination and go to the freeway.”
Fleet owners like FedEx and UPS will be the first to defect to self-driving vehicles. Cost savings from autonomous (likely electric) vehicles are just too great. Others have predicted the same thing: RethinkX, a Bay Area think tank, expects shared autonomous electric vehicles will account for almost all road travel by 2030 thanks to their low maintenance and fuel costs, as well as their ability to work around the clock.
Lutz started his automotive career at GM in 1963, then went on to have senior leadership roles with BMW, Ford, and Chrysler until retiring in 2010. His views of legacy car companies – which are nothing short of apocalyptic – are remarkable coming from Lutz, points out David Roberts at Vox. He called global warming “a total crock of shit” in 2008, and recently dumped cold water on the prospects of Tesla and electric car demand in 2017.
He predicts the companies that actually manufacture cars will become less valuable as the importance of those that own fully autonomous fleets grows. Expect the relationship between companies like Ford and Uber to resemble the one between Foxconn and Apple: manufacturing companies make products in obscurity, while technology companies grab most of the visibility and profits. Premium-car makers and dealerships are doomed. As transportation is commodified into an on-demand service, the market for individually owned cars will shrink, and be kept afloat by only a few car fanatics.
Feel free to chime in and to see how the GreenTV team sees cars being sold, check out EV2018 and stay tuned..

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